Decorating Fun – Turn Every Cake into a Party!
HEMA launched the playful and creative concept Decorating Fun: a handy package filled with colorful cake decorations, allowing kids and parents to decorate their own cakes, cupcakes, or cookies.
The Challenge
How do you package loose decorations in a way that’s organized and child-friendly? The packaging needed to keep different types of decorations separated, be easy to open, and fit within HEMA’s recognizable, cheerful style.
The Solution
A compartment blister with an integrated hinged lid
Voges supported HEMA in the development of the packaging, designing a sturdy blister with multiple compartments and an integrated lid that easily clicks open and shut. This keeps everything tidy, hygienic, and resealable. A colorful sleeve completes the product and ensures it stands out on the shelf.
The Result
A cheerful hit in the baking aisle
Decorating Fun quickly became popular at HEMA. Perfect for birthdays, baking afternoons, or just for fun. The smart packaging made the product user-friendly and irresistible for both young and old.